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Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises

Burgess, Stephen ORCID: 0000-0001-8998-9772, Sellitto, Carmine ORCID: 0000-0001-6119-9242, Cox, Carmen and Buultjens, Jeremy (2014) Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises. International Journal of Tourism Research. ISSN 1099-2340

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Item Type: Article
Uncontrolled Keywords: strategy; CGM; consumers; online technologies; framework
Subjects: FOR Classification > 1505 Marketing
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 08 May 2015 05:22
Last Modified: 01 Feb 2017 18:50
URI: http://vuir.vu.edu.au/id/eprint/26958
DOI: https://doi.org/10.1002/jtr.2008
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Citations in Scopus: 8 - View on Scopus

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