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The Perceived Value of Website Features: An Exploratory Study of Small Regional Accommodation Providers in Australia

Burgess, Stephen and Sellitto, Carmine and Wenn, Andrew (2005) The Perceived Value of Website Features: An Exploratory Study of Small Regional Accommodation Providers in Australia. International Journal of Management and Enterprise Development, 2 (3/4). pp. 375-386. ISSN 1468-4330

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Abstract

This paper reports on research that investigated web features perceived as being valuable by a group of small accommodation providers in a regional city in Australia. The research identified that promotional content is the most highly valued website feature. All participants derived positive benefits from their site, with positive customer feedback and increased bookings leading the way. Preliminary recommendations for similar businesses are suggested.

Item Type: Article
Uncontrolled Keywords: ResPubID8288, website content, small business, micro business, regional accommodation providers, tourism industry, Australia, web features, promotional content, small firms, bed and breakfasts, SMEs, internet
Subjects: Faculty/School/Research Centre/Department > School of Management and Information Systems
FOR Classification > 0806 Information Systems
Depositing User: VUIR
Date Deposited: 20 Mar 2012 03:17
Last Modified: 16 Jan 2017 04:05
URI: http://vuir.vu.edu.au/id/eprint/2703
DOI: 10.1504/IJMED.2005.006568
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