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How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles

Winchester, Maxwell and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: marketers; targeting; segments; vacation preferences
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 20 Jan 2016 00:43
Last Modified: 30 Mar 2017 05:50
URI: http://vuir.vu.edu.au/id/eprint/27202
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