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How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: marketers; targeting; segments; vacation preferences
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 20 Jan 2016 00:43
Last Modified: 30 Mar 2017 05:50
URI: http://vuir.vu.edu.au/id/eprint/27202
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