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Do Australian pharmaceutical retail brands have different psychographic segmentation profiles?

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) Do Australian pharmaceutical retail brands have different psychographic segmentation profiles? In: ANZMAC Annual Conference 2014 : Agents of Change, 01 December 2014-03 December 2014, Brisbane.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: pharmacies; target marketing; targeting; Australia; pharmaceutical industry; pharmacy industry; consumers; consumer attitudes
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 03 Dec 2015 00:24
Last Modified: 11 Apr 2018 02:46
URI: http://vuir.vu.edu.au/id/eprint/27203
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