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Is There Product Segmentation in Australia’s Top Ten Banks

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Lees, Gavin and de Silva, S (2014) Is There Product Segmentation in Australia’s Top Ten Banks. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Gold Coast, Australia.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: targeting; brand; segmenting; financial services market; marketers
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 14 Jan 2016 02:19
Last Modified: 30 Mar 2017 05:50
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