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Segmenting and targeting in Australia: Are political supporters really all that different?

Lees, Gavin and Winchester, T (2014) Segmenting and targeting in Australia: Are political supporters really all that different? In: ANZMAC, 01 December 2014-03 December 2014, Gold Coast, Australia.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: marketing techniques; population segmentation; consumer behaviour; political market
Subjects: FOR Classification > 1505 Marketing
FOR Classification > 1606 Political Science
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 23 Mar 2016 02:01
Last Modified: 22 Feb 2019 03:23
URI: http://vuir.vu.edu.au/id/eprint/27259
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