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To Wrap or Not to Wrap? What is Expected? some initial findings from a study of gift wrapping

Snuggs, Elizabeth, Brace-Govan, J, Minahan, S and Dubelaar, C (2009) To Wrap or Not to Wrap? What is Expected? some initial findings from a study of gift wrapping. In: Australian and New Zealand Marketing Academy Conference, 30 November 2009-02 December 2009, Melbourne, Victoria.

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Item Type: Conference or Workshop Item (Paper)
ISBN: 1863081585
Uncontrolled Keywords: receivers; givers; social expectations; Elizabeth Porublev
Subjects: FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 23 Jul 2015 01:44
Last Modified: 22 May 2019 04:39
URI: http://vuir.vu.edu.au/id/eprint/28028
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