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Do competing supermarkets generally have the same sort of shoppers?

Lees, Gavin and Winchester, Maxwell (2013) Do competing supermarkets generally have the same sort of shoppers? In: Australian and New Zealand Marketing Academy Conference, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

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Item Type: Conference or Workshop Item (Paper)
Additional Information:

LL 4.8.15

Uncontrolled Keywords: segmentation; marketing; consumers; Melbourne
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 10 Aug 2015 23:12
Last Modified: 27 Jul 2016 16:22
URI: http://vuir.vu.edu.au/id/eprint/29026
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