Research Repository

The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance

Hall, E and Binney, W and Hall, J and Lockstone-Binney, Leonie (2013) The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance. In: Academy of Marketing 2013 Conference, 08 July 2013-11 July 2013, Cardiff, United Kingdom.

Full text for this resource is not available from the Research Repository.
Item Type: Conference or Workshop Item (Paper)
Additional Information:

LL 10.8.15

Uncontrolled Keywords: Services Marketing; Opera Performances; Marketing Practices
Subjects: FOR Classification > 1505 Marketing
FOR Classification > 1904 Performing Arts and Creative Writing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 02 Sep 2015 00:17
Last Modified: 31 Jul 2017 16:21
URI: http://vuir.vu.edu.au/id/eprint/29055
ePrint Statistics: View download statistics for this item

Repository staff only

View Item View Item

Search Google Scholar