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Understanding the components in social behavioural change Implications for non-profit organisation

Binney, Wayne and Hall, John and Oppenheim, Peter (2006) Understanding the components in social behavioural change Implications for non-profit organisation. International Journal of Knowledge, Culture and Change Management, 5 (8). pp. 27-32. ISSN 1447-9524

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Abstract

In this paper we investigate the relationship between intrinsic motivation, extrinsic motivation and government influence with the over riding objective of developing more effective and efficient social behavioural change programs that have been instigated by public sector environmental management organisations. Based on the notion of intrinsic and extrinsic motivation, which has previously been shown to explain attitudes and behaviour associated with environmental issues, we extend the analysis in this paper to include the Influence of government. A survey of a random sample of 566 landmanagers in South-eastern Australia was conducted and the data collected subsequently analysed using a structural equation modelling approach. The model that was developed identified the relationship between intrinsic motivation, extrinsic motivation and government influence.

Item Type: Article
Uncontrolled Keywords: ResPubID11382, motivation, change Management, not for profit
Subjects: FOR Classification > 1599 Other Commerce Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: VUIR
Date Deposited: 23 Apr 2012 01:20
Last Modified: 26 Jul 2012 06:27
URI: http://vuir.vu.edu.au/id/eprint/2912
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