Economic effects of advertising on tourism demand: a case study

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Divisekera, Sarath and Kulendran, Nada (2006) Economic effects of advertising on tourism demand: a case study. Tourism Economics, 12 (2). pp. 187-205. ISSN 1354-8166

Abstract

The objective of this study is to quantify the long-term effects of advertising on tourism demand. A single equation demand model is specified which includes advertising as an explanatory variable along with other economic determinants of demand, prices and incomes. Using the Phillip-Hanson procedure, long-run elasticities of demand are estimated for Australian tourism from its major markets - Japan, New Zealand, the UK and the USA. The results indicate that Japanese and New Zealand tourists are more responsive to advertising than UK and US tourists and that they are also highly sensitive to prices compared with UK and US tourists.

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Item type	Article
URI	https://vuir.vu.edu.au/id/eprint/2938
DOI	10.5367/000000006777637502
Official URL	http://dx.doi.org/10.5367/000000006777637502
Subjects	Historical > Faculty/School/Research Centre/Department > School of Economics and Finance Historical > FOR Classification > 1599 Other Commerce Management, Tourism and Services Historical > FOR Classification > 1401 Economic Theory
Keywords	ResPubID10780, economics of tourism promotion, economics of advertising, tourism demand modelling, effects of tourism advertising
Citations in Scopus	27 - View on Scopus
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