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Strategic Sport Marketing

Shilbury, D, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Quick, S, Funk, D and Karg, A (2014) Strategic Sport Marketing. (4th ed.) Sport Management Series . Allen & Unwin, Sydney.

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Item Type: Book
Edition: 4th
ISBN: 9781743314777
Uncontrolled Keywords: sport management; sports promotion; sponsorship; customer service; social media
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 30 Oct 2015 02:02
Last Modified: 27 Mar 2018 03:21
URI: http://vuir.vu.edu.au/id/eprint/29445
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