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Increasing the Focus on “Place” in the Marketing Mix for Facility Dependent Sport Services

Shilbury, D and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2008) Increasing the Focus on “Place” in the Marketing Mix for Facility Dependent Sport Services. Sport Management Review, 2 (1). 1 - 23. ISSN 1441-3523

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Item Type: Article
Uncontrolled Keywords: sport marketing; sporting facilities; sport place
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 10 Nov 2015 02:53
Last Modified: 30 Jun 2017 11:50
URI: http://vuir.vu.edu.au/id/eprint/29469
DOI: https://doi.org/10.1016/S1441-3523(99)70087-2
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Citations in Scopus: 26 - View on Scopus

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