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Sport in the Global Village: A Product-based Typology of the International Sport Industry

Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2000) Sport in the Global Village: A Product-based Typology of the International Sport Industry. International Journal of Sport Management, 1 (2). 103 - 120. ISSN 1546-234X

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In this paper a transparent typology of the international sport industry is presented. The typology aims to provide researchers and practitioners around the world with a common starting point when discussing, describing, investigating, or comparing different parts of the sport industry. In order to build the typology, two other product-based typologies of the sport industry were introduced. The final part of the paper looks at the driving force behind the internationalization of sport, which is the development of corporate sport, leading into a concluding section. The proposed typology can be used in future research and for comparative purposes it is suggested researchers present their findings pertaining to monetary size of markets expressed in a common world currency such as the US dollar or the Euro.

Item Type: Article
Uncontrolled Keywords: comparative research; corporate sport; sport typologies; sport marketing
Subjects: FOR Classification > 1504 Services
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
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Depositing User: Symplectic Elements
Date Deposited: 10 Nov 2015 01:18
Last Modified: 31 Jul 2017 16:21
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