A research classification model and some (marketing oriented) reasons for studying the culture of sport organisations

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Westerbeek, Hans ORCID: 0000-0001-5092-9676 (1999) A research classification model and some (marketing oriented) reasons for studying the culture of sport organisations. European Journal for Sport Management, 6 (2). 69 - 87. ISSN 1029-712X

Item type Article
URI https://vuir.vu.edu.au/id/eprint/29473
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords organisational culture; culture development; sport management; market positioning; customer segmentation
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