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Strategic Sport Marketing

Shilbury, D, Quick, S and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2003) Strategic Sport Marketing. (2nd ed.) Sport Management Series . Allen & Unwin, Crows Nest, NSW.

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Item Type: Book
Edition: 2nd
ISBN: 9781865089188
Uncontrolled Keywords: sport management; service quality; customer satisfaction; sponsorship; marketing strategy
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 12 Nov 2015 01:57
Last Modified: 31 Jul 2017 16:13
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