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Strategic Sport Marketing

Shilbury, David and Quick, Shayne and Westerbeek, Hans (1998) Strategic Sport Marketing. Allen & Unwin, Sydney.

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Item Type: Book
Edition: 1
ISBN: 9781864484618
Uncontrolled Keywords: marketing strategy; sport management; sponsorship
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 12 Nov 2015 02:01
Last Modified: 31 Jul 2017 16:13
URI: http://vuir.vu.edu.au/id/eprint/29626
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