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Building a Facebook Strategy: Some Insights from Australian Accommodation Small Tourism Enterprises (STEs)

Mizrachi, Isaac and Sellitto, Carmine ORCID: 0000-0001-6119-9242 (2015) Building a Facebook Strategy: Some Insights from Australian Accommodation Small Tourism Enterprises (STEs). Journal of Quality Assurance in Hospitality and Tourism, 16 (1). 63 - 79. ISSN 1528-0098

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Item Type: Article
Uncontrolled Keywords: social media; marketing; early adoppters; strategy
Subjects: FOR Classification > 1504 Services
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 18 Jan 2016 03:14
Last Modified: 20 Mar 2019 05:56
URI: http://vuir.vu.edu.au/id/eprint/29681
DOI: https://doi.org/10.1080/1528008X.2015.966297
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Citations in Scopus: 3 - View on Scopus

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