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Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011. Journal of Financial Services Marketing, 19 (1). 4 - 16. ISSN 1363-0539

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Item Type: Article
Uncontrolled Keywords: customers; segmentation; financial services; target marketing
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 03 Dec 2015 00:28
Last Modified: 20 Feb 2017 12:50
URI: http://vuir.vu.edu.au/id/eprint/29745
DOI: https://doi.org/10.1057/fsm.2013.26
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Citations in Scopus: 7 - View on Scopus

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