Case Studies in Tourism & Hospitality Marketing
Harris, Rob and Jago, Leo Kenneth and King, Brian (2005) Case Studies in Tourism & Hospitality Marketing. Pearson Hospitality, Frenchs Forest, N.S.W.. ISBN 1862505020Full text for this resource is not available from the Research Repository.
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies.
|Uncontrolled Keywords:||ResPubID9819, hospitality industry, tourism, case studies, Australia|
|Subjects:||Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
RFCD Classification > 350000 Commerce, Management, Tourism and Services
|Date Deposited:||08 Oct 2009 04:12|
|Last Modified:||28 Nov 2011 22:49|
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