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Case Studies in Tourism & Hospitality Marketing

Harris, Rob and Jago, Leo Kenneth and King, Brian (2005) Case Studies in Tourism & Hospitality Marketing. Pearson Hospitality, Frenchs Forest, N.S.W..

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Abstract

Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies.

Item Type: Book
ISBN: 1862505020
Uncontrolled Keywords: ResPubID9819, hospitality industry, tourism, case studies, Australia
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
RFCD Classification > 350000 Commerce, Management, Tourism and Services
Depositing User: VUIR
Date Deposited: 08 Oct 2009 04:12
Last Modified: 28 Nov 2011 22:49
URI: http://vuir.vu.edu.au/id/eprint/301
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