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Development of a Whole Agency Approach to Market Segmentation in Parks

Zanon, D, Hall, J, Lockstone-Binney, Leonie and Weber, D (2014) Development of a Whole Agency Approach to Market Segmentation in Parks. Journal of Leisure Research, 46 (5). 563 - 592. ISSN 0022-2216

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Item Type: Article
Uncontrolled Keywords: visitor expectation; market segmentation; visitor segment; benefits
Subjects: FOR Classification > 1504 Services
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 23 Mar 2016 01:50
Last Modified: 14 Dec 2016 22:50
URI: http://vuir.vu.edu.au/id/eprint/30208
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Citations in Scopus: 14 - View on Scopus

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