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Design processes around dynamic marketing communications for event organizations

Hede, Anne-Marie and Kellett, P (2014) Design processes around dynamic marketing communications for event organizations. In: Event Design: Social Perspectives and Practices. Richards, G, Marques, L and Mein, K, eds. Routledge Advances in Event Research . Routledge, Milton Park, Abingdon, Oxon, pp. 109-121.

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Item Type: Book Section
Edition: 1
ISBN: 9780415704649
Uncontrolled Keywords: event design; HRM practices; Web 2.0; social media; high performance work systems; HPWS
Subjects: FOR Classification > 1504 Services
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 23 Mar 2016 23:12
Last Modified: 08 Apr 2019 06:37
URI: http://vuir.vu.edu.au/id/eprint/30238
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Citations in Scopus: 0 - View on Scopus

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