The dynamics of brand choice behaviour in selected personal care products in urban Philippines
Gutierrez, Ben Paul Baltazar (1998) The dynamics of brand choice behaviour in selected personal care products in urban Philippines. Other Degree thesis, Victoria University of Technology.
Ben Paul Baltazar Gutierrez.pdf
This thesis investigates the dynamics of brand choice behaviour in shampoo and toothpaste products in urban Philippines. A review of theories highlights that American researchers dominate in brand choice literature and very few studies consider the context of less developed countries.
|Item Type:||Thesis (Other Degree thesis)|
Doctor of Business Administration
|Uncontrolled Keywords:||brand choice, shampoo, toothpaste, purchasing decisions, consumption, consumers, consumer behaviour, consumer decision making, brands, mathematical models, usage patterns, attiudinal profiles, consideration sets, Philippines, Manila|
|Subjects:||FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Faculty of Business and Law
|Depositing User:||VU Library|
|Date Deposited:||01 Apr 2016 03:05|
|Last Modified:||01 Apr 2016 03:05|
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