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The dynamics of brand choice behaviour in selected personal care products in urban Philippines

Gutierrez, Ben Paul Baltazar (1998) The dynamics of brand choice behaviour in selected personal care products in urban Philippines. Other Degree thesis, Victoria University of Technology.

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Abstract

This thesis investigates the dynamics of brand choice behaviour in shampoo and toothpaste products in urban Philippines. A review of theories highlights that American researchers dominate in brand choice literature and very few studies consider the context of less developed countries.

Item Type: Thesis (Other Degree thesis)
Additional Information:

Doctor of Business Administration

Uncontrolled Keywords: brand choice, shampoo, toothpaste, purchasing decisions, consumption, consumers, consumer behaviour, consumer decision making, brands, mathematical models, usage patterns, attiudinal profiles, consideration sets, Philippines, Manila
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Faculty of Business and Law
Depositing User: VU Library
Date Deposited: 01 Apr 2016 03:05
Last Modified: 01 Apr 2016 03:05
URI: http://vuir.vu.edu.au/id/eprint/30251
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