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The Creation of Effective Learners Using an Autarchic Study Method

Madden-Hallett, Helen and Hall, John and Binney, Wayne (2006) The Creation of Effective Learners Using an Autarchic Study Method. International Journal of Learning, 12 (12). pp. 29-36. ISSN 1447-9494

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Abstract

The aim of this study is to assess whether universities are meeting the needs of marketing students and consequently the needs of the corporate marketing sector. A comparison is made between marketing classes using a specific technology of study called an autarchic system, and those classes not using this method. As part of this analysis the study investigates the application of self-determination theory and psychological needs satisfaction. The basic needs scale, comprising two constructs; Control and Caring was adapted and used to evaluate students' perception of subjects using autarchic study system and those not utilising this methodology. The study used a multi-method approach consisting of a literature review, a qualitative phase involving in-depth interviews with marketing teaching staff and focus groups with marketing students and a survey of students. An adapted version of the basic psychological needs scale was included in a questionnaire that was administered to a convenience sample of 441 students. ANOVAlMANOVA and descriptive statistics were used to analyse the data. The pedagogy used in a conventional university setting is detailed and contrasted with the autarchic learning system. Findings strongly indicate students become far more able as learners when they have the knowledge of the types of learning barriers, they are coached to recognise the barrier when it occurs and apply the appropriate remedy as researched in this paper. These findings are of interest to educators, students, and industry as all sectors face significant social and financial losses because individuals are unable to duplicate instructions, maintain currency and plan tactically and strategically.

Item Type: Article
Uncontrolled Keywords: ResPubID11330, self-determination theory, life long learners, study barriers
Subjects: FOR Classification > 1301 Education Systems
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: VUIR
Date Deposited: 19 Aug 2011 05:48
Last Modified: 30 Sep 2015 05:33
URI: http://vuir.vu.edu.au/id/eprint/3032
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