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The Diffusion of New Technology amongst Small-and Medium-Sized Hotels (SMHs) in Malaysia

Ayob, Mohd faizal ORCID: 0000-0002-7778-9033 (2016) The Diffusion of New Technology amongst Small-and Medium-Sized Hotels (SMHs) in Malaysia. In: International Conference on Information and Communication Technologies in Tourism PhD Workshop, 02 February 2016-05 February 2016, Bilbao, Spain.

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This study aims to explore the adoption and implementation of new technology amongst SMHs in Malaysia. The Multiple-case study will be employed as a research methodology and six SMHs have been selected. The findings will benefit the Malaysian hotel industry by providing critical information to SMHs to decide whether they should strategically invest to adopt and implement the new technology. The study, thus makes a contribution to the theory development and practices within the diffusion of technology and provide the future research directions.

Item Type: Conference or Workshop Item (Paper)
Additional Information:

Conference Theme: eTourism: Empowering Places

Uncontrolled Keywords: Malaysian hotel industry; Information and Communication Technologies; ICT; hotel performance; internet technologies; management
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 28 Jun 2016 04:21
Last Modified: 15 Jul 2017 08:50
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