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Do the NBD Dirichlet's empirical generalisations hold true for radio listening?

Lees, Gavin and Wright, M (2009) Do the NBD Dirichlet's empirical generalisations hold true for radio listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November 2009-02 December 2009, Melbourne.

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Item Type: Conference or Workshop Item (Paper)
ISBN: 9781863081580
Uncontrolled Keywords: brand loyalty; consumer goods markets; brand size; New Zealand; radio stations
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 05 May 2016 01:57
Last Modified: 22 May 2019 04:52
URI: http://vuir.vu.edu.au/id/eprint/30614
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