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Corporate hospitality at special events : is it fundamental in B2B marketing communications or just 'froth And bubble'?

Drake, Colin and Jago, L and Deery, M (2009) Corporate hospitality at special events : is it fundamental in B2B marketing communications or just 'froth And bubble'? In: International Event Management Summit - Meeting the challenge of sustainable development : how do public and corporate events engage with the global agenda?, 06 July 2009-07 July 2009, Surfers Paradise, Queensland.

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Abstract

Sustainable development and events proceeedings of the ACEM 5th International Event Management Summit -- Incorporating: Fifth International Event Management Research Conference 6th-7th July 2009 & Third Event Education and Research Network Australasia Symposium 8th July 2009

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: commercial interpersonal relationships; business to business marketing programs; relationship marketing; Australia
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Depositing User: Symplectic Elements
Date Deposited: 20 May 2016 00:02
Last Modified: 31 Jul 2017 15:51
URI: http://vuir.vu.edu.au/id/eprint/30790
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