Research Repository

How do small-and-medium-sized hotels (SMHs) in Malaysia adopt social media and online reviews? : an exploratory study

Ayob, Mohd faizal ORCID: 0000-0002-7778-9033, Jeffridzal, I and Nordin, NF (2016) How do small-and-medium-sized hotels (SMHs) in Malaysia adopt social media and online reviews? : an exploratory study. In: International Social Sciences and Tourism Research Conference, 20 April 2016-22 April 2016, Kuala Terengganu. Malaysia.

[img] PDF
Proceedings ISSTRC 2016.pdf

Download (10MB)
Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: e-commerce; small businesses; internet marketing
Subjects: FOR Classification > 1504 Services
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 25 Aug 2016 23:47
Last Modified: 25 Aug 2016 23:47
URI: http://vuir.vu.edu.au/id/eprint/31046
ePrint Statistics: View download statistics for this item

Repository staff only

View Item View Item

Search Google Scholar