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Position-wise contextual advertising: Placing relevant ads at appropriate positions of a web page

Wu, Z, Xu, Guandong, Lu, C, Chen, E, Zhang, Yanchun ORCID: 0000-0002-5094-5980 and Zhang, H (2013) Position-wise contextual advertising: Placing relevant ads at appropriate positions of a web page. Neurocomputing, 120. 524 - 535. ISSN 0925-2312

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Item Type: Article
Uncontrolled Keywords: web advertising; online advertising; wikipedia; internet
Subjects: FOR Classification > 0899 Other Information and Computing Sciences
FOR Classification > 0999 Other Engineering
Faculty/School/Research Centre/Department > College of Science and Engineering
Depositing User: Symplectic Elements
Date Deposited: 25 Aug 2016 23:43
Last Modified: 07 Mar 2017 15:50
URI: http://vuir.vu.edu.au/id/eprint/31416
DOI: https://doi.org/10.1016/j.neucom.2013.04.018
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Citations in Scopus: 6 - View on Scopus

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