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Enhancing Customer Loyalty in Health Clubs: the Role of Social Media

Rawaz, Azadeh (2016) Enhancing Customer Loyalty in Health Clubs: the Role of Social Media. PhD thesis, Victoria University.

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Abstract

The increasing use of the Internet may lead to more efficient and profitable methods for health and fitness clubs to reach their clients. The main purpose of this research is to investigate the relationship between the use of social media websites and enhancement of customer loyalty based on a sample of five fitness clubs (including three types of for profit, non-for-profit and female only clubs) in Melbourne, Australia.

Item Type: Thesis (PhD thesis)
Additional Information:

Full-text of thesis unavailable due to copyright restrictions

Uncontrolled Keywords: customers, consumers, perceptions, perceived value, brand, satisfaction, fitness clubs, demographics
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: VU Library
Date Deposited: 12 Dec 2016 04:47
Last Modified: 28 Jun 2017 04:36
URI: http://vuir.vu.edu.au/id/eprint/32317
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