Incorporating both positive and negative association rules into the analysis of outbound tourism in Hong Kong

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Li, G, Law, R, Rong, Jia ORCID: 0000-0002-9462-3924 and Vu, Huy Quan ORCID: 0000-0003-1947-2879 (2010) Incorporating both positive and negative association rules into the analysis of outbound tourism in Hong Kong. Journal of Travel and Tourism Marketing, 27 (8). 812 - 828. ISSN 1054-8408

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/32418
DOI 10.1080/10548408.2010.527248
Official URL http://www.tandfonline.com/doi/abs/10.1080/1054840...
Subjects Historical > FOR Classification > 0801 Artificial Intelligence and Image Processing
Historical > FOR Classification > 1506 Tourism
Current > Division/Research > College of Science and Engineering
Keywords tourists; data mining; datasets
Citations in Scopus 16 - View on Scopus
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