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Customisation - moving customers away from the dull conformity of brand loyalty

Miranda, MJ and Kónya, L (2007) Customisation - moving customers away from the dull conformity of brand loyalty. Managing Service Quality: An International Journal, 17 (4). 449 - 467. ISSN 0960-4529

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Item Type: Article
Uncontrolled Keywords: brand name; brand stereotypes; consumers’ perception; product modification
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 06 Mar 2017 02:19
Last Modified: 06 Mar 2017 02:19
URI: http://vuir.vu.edu.au/id/eprint/32662
DOI: 10.1108/09604520710760562
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