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Managing special events in the new era of the triple bottom line

Hede, Anne-Marie (2007) Managing special events in the new era of the triple bottom line. Event Management, 11 (1/2). pp. 13-22. ISSN 1525-9951

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A new concept has emerged in special event research—the Triple Bottom Line (TBL). The TBL, borrowed from accounting and finance, amalgamates the social, economic, and environmental aspects of activities into one framework. Within the context of special events, the TBL has been particularly linked to their evaluation. In this conceptual article it is argued that while this approach to event evaluation is useful, it is imperative that the underlying principles of the TBL be applied to the planning stage of special event management. This article proposes a framework for this purpose that draws upon Stakeholder Theory. By using this framework, the underlying principles of the TBL can be implemented to special event planning so that the outcomes of special events can be enhanced for their stakeholders.

Item Type: Article
Uncontrolled Keywords: ResPubID13508, special event, triple bottom line, evaluation, stakeholder theory
Subjects: Current > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Current > FOR Classification > 1503 Business and Management
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Depositing User: VUIR
Date Deposited: 07 May 2012 05:34
Last Modified: 07 May 2012 05:34
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Citations in Scopus: 105 - View on Scopus

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