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Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital

Schwarz, Eric (2009) Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital. International Journal of Entrepreneurship and Small Business, 7 (4). 478 - 487. ISSN 1476-1297

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Item Type: Article
Uncontrolled Keywords: social sciences; social psychology; sport management
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Depositing User: Symplectic Elements
Date Deposited: 26 Jun 2017 02:04
Last Modified: 29 Jun 2017 01:37
URI: http://vuir.vu.edu.au/id/eprint/33350
DOI: 10.1504/IJESB.2009.023364
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