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The role of recovery marketing to recapture a sport market over the past decade: From travel and tourism to professional and amateur sport business

Schwarz, Eric (2010) The role of recovery marketing to recapture a sport market over the past decade: From travel and tourism to professional and amateur sport business. Journal of Applied Marketing Theory, 1 (2). 24 - 35. ISSN 2151-3236

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Item Type: Article
Uncontrolled Keywords: sport marketing; risk management; crisis communication; restoration process
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 28 Jun 2017 07:30
Last Modified: 29 Jun 2017 01:42
URI: http://vuir.vu.edu.au/id/eprint/33352
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