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Social marketing as a catalyst for building new relationships between sport practitioners and academicians

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Branch, DD (2011) Social marketing as a catalyst for building new relationships between sport practitioners and academicians. Journal of Applied Marketing Theory, 2 (2). 56 - 67. ISSN 2151-3236

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Item Type: Article
Uncontrolled Keywords: sport marketing; partnerships; collaboration; communication; conceptualization; intellectual conflict
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 28 Jun 2017 23:30
Last Modified: 29 Jun 2017 01:45
URI: http://vuir.vu.edu.au/id/eprint/33353
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