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The marketing and economic implications of select bankruptcies in North American professional sports since the start of the global economic crisis

Schwarz, Eric ORCID: 0000-0002-2035-7723, Murphy, PR and Caldwell, B (2013) The marketing and economic implications of select bankruptcies in North American professional sports since the start of the global economic crisis. Journal of Applied Marketing Theory, 4 (1). 29 - 39. ISSN 2151-3236

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Item Type: Article
Uncontrolled Keywords: sport business; sport marketing; bankruptcy; financial risk management; recovery marketing
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 28 Jun 2017 23:38
Last Modified: 29 Jun 2017 01:46
URI: http://vuir.vu.edu.au/id/eprint/33354
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