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On the Trail of Food and Wine: The tourist search for meaningful experience

Mason, Robb and O'Mahony, Barry G (2007) On the Trail of Food and Wine: The tourist search for meaningful experience. Annals of Leisure Research, 10 (3/4). pp. 498-517. ISSN 1174-5398

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Abstract

The purpose of this paper is twofold: first, to identify important factors in the development of food and wine trails within the context of culinary tourism and, second, to propose methods by which trail businesses can further build ont he potential of food and wine. The trail development factors identified are the trail as a tourist product, the relevance of alternate food networks, and the identity of the culinary tourist. The research to date suggests that a difficulty facing trail developers is the problem of incorporating a tourism product into what is essentially a cooperative marketing mechanism. This signals a need to develop mechanisms by which the food and wine tourism of a trail can be better presented. The paper thus concludes with suggestions for ways in which trail businesses can construct narratives in order to improve ‘meaningful experiences’ for contemporary culinary tourists.

Item Type: Article
Uncontrolled Keywords: ResPubID13494, food and wine trails, networks, identity, experience, narrative, tourism potential
Subjects: SEO Classification > 9003 Tourism
FOR Classification > 1506 Tourism
FOR Classification > 1504 Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: VUIR
Date Deposited: 30 Aug 2011 02:15
Last Modified: 30 Aug 2011 02:15
URI: http://vuir.vu.edu.au/id/eprint/3340
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