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Globalisation, Diversity and Changes to Practice and Identity in Japanese University Rowing Clubs

McDonald, Brent ORCID: 0000-0002-7455-0940 (2007) Globalisation, Diversity and Changes to Practice and Identity in Japanese University Rowing Clubs. International Journal of Sport Management and Marketing, 2 (1/2). pp. 134-145. ISSN 1475-8962

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Sport has undergone major changes due to the influence of globalisation. In the context of Japanese sport the influences of globalisation has created tension between the old position of sport for social integration and the new, market-oriented position (Yamashita, 2006). Whilst tracing some of the globalising influences on professional sport this paper examines how such influences effect identity and practice at a 'grass-roots' level. In examining sport from the 'old school' educational perspective, this paper explores identity and practice at a university men's rowing club. Based on responses and observations the paper finds that, whilst superficially there has been an increase in diversity, practice and identity at this level of sport has remained relatively unchanged.

Item Type: Article
Uncontrolled Keywords: ResPubID14529, globalisation, diversity, identity, universities, rowing clubs, Japan, social integration, sport marketing, sport management
Subjects: Current > FOR Classification > 1599 Other Commerce Management, Tourism and Services
Current > FOR Classification > 2002 Cultural Studies
Historical > Faculty/School/Research Centre/Department > School of Sport and Exercise Science
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Depositing User: VUIR
Date Deposited: 30 Aug 2011 02:47
Last Modified: 09 Apr 2019 03:33
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Citations in Scopus: 0 - View on Scopus

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