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Development of multicultural MICE tourism in the Middle East : the case of Saudi Arabia

Altareri, Khaled (2016) Development of multicultural MICE tourism in the Middle East : the case of Saudi Arabia. Other Degree thesis, Victoria University.

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Abstract

The aim of this study is to compare the cultural difference between Muslims and non- Muslims in regard to MICE tourism to the Kingdom of Saudi Arabia (KSA). A research framework is proposed and tested to achieve this aim.

Item Type: Thesis (Other Degree thesis)
Additional Information:

Doctor of Business Administration

Uncontrolled Keywords: consumer behaviour, tourists, visitors, consumers, decision-making, Islam, Muslims, non-Muslims, culture, meeting incentives and events
Subjects: FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > College of Business
Depositing User: VU Library
Date Deposited: 29 May 2017 03:00
Last Modified: 29 May 2017 03:00
URI: http://vuir.vu.edu.au/id/eprint/33653
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