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Personality Differences and Hotel Web Design Study Using Targeted Positive and Negative Association Rule Mining

Leung, R, Rong, Jia ORCID: 0000-0002-9462-3924, Li, G and Law, R (2013) Personality Differences and Hotel Web Design Study Using Targeted Positive and Negative Association Rule Mining. Journal of Hospitality Marketing and Management, 22 (7). 701 - 727. ISSN 1936-8623

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Item Type: Article
Uncontrolled Keywords: data mining; hotels; tourism; personality traits; websites
Subjects: FOR Classification > 0801 Artificial Intelligence and Image Processing
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > College of Science and Engineering
Depositing User: Symplectic Elements
Date Deposited: 08 Jun 2017 23:26
Last Modified: 17 Sep 2017 09:12
URI: http://vuir.vu.edu.au/id/eprint/33802
DOI: https://doi.org/10.1080/19368623.2013.723995
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Citations in Scopus: 11 - View on Scopus

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