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An Exploratory Analysis of the Factors that Influence Food Choice Among Young Women

O'Mahony, Barry G and Hall, John (2007) An Exploratory Analysis of the Factors that Influence Food Choice Among Young Women. Journal of Hospitality and Tourism Administration, 8 (2). pp. 51-72. ISSN 15256480

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Food sales represent a significant proportion of hospitality industry income; however, little research has been conducted into the factors that influence food purchasing behaviour. This study employed a sequential mixed method research design to identify the factors that influence food choice among 18-30-year-old females. The study is important because this age group has considerable spending power and has been found to have different consumption priorities to their male counterparts. While confirming the importance of previous studies, this study found that physical health, time, marketing, price, and the quality of food are major factors of influence in the purchasing and consumption decision.

Item Type: Article
Uncontrolled Keywords: ResPubID13487, Food choice, physical health, culture, taste, social status, convenience
Subjects: Historical > SEO Classification > 9003 Tourism
Current > FOR Classification > 2002 Cultural Studies
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 21 Aug 2011 23:16
Last Modified: 22 Aug 2011 02:17
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Citations in Scopus: 9 - View on Scopus

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