Research Repository

An Exploratory Analysis of the Factors that Influence Food Choice Among Young Women

O'Mahony, Barry G and Hall, John (2007) An Exploratory Analysis of the Factors that Influence Food Choice Among Young Women. Journal of Hospitality and Tourism Administration, 8 (2). pp. 51-72. ISSN 15256480

Full text for this resource is not available from the Research Repository.

Abstract

Food sales represent a significant proportion of hospitality industry income; however, little research has been conducted into the factors that influence food purchasing behaviour. This study employed a sequential mixed method research design to identify the factors that influence food choice among 18-30-year-old females. The study is important because this age group has considerable spending power and has been found to have different consumption priorities to their male counterparts. While confirming the importance of previous studies, this study found that physical health, time, marketing, price, and the quality of food are major factors of influence in the purchasing and consumption decision.

Item Type: Article
Uncontrolled Keywords: ResPubID13487, Food choice, physical health, culture, taste, social status, convenience
Subjects: SEO Classification > 9003 Tourism
FOR Classification > 2002 Cultural Studies
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 21 Aug 2011 23:16
Last Modified: 22 Aug 2011 02:17
URI: http://vuir.vu.edu.au/id/eprint/3381
DOI: 10.1300/J149v08n02_03
ePrint Statistics: View download statistics for this item
Citations in Scopus: 4 - View on Scopus

Repository staff only

View Item View Item

Search Google Scholar