The Influence of Perceived Body Image, Vanity and Personal Values on Food Consumption and Related Behaviour
O'Mahony, Barry G and Hall, John (2007) The Influence of Perceived Body Image, Vanity and Personal Values on Food Consumption and Related Behaviour. Journal of Hospitality and Tourism mManagement, 14 (1). pp. 57-69. ISSN 1447-6770Full text for this resource is not available from the Research Repository.
Although food is a vital part of the chemical process of life, the manner in which people choose the foods that they eat is subject to a wide variety of external and internal influences. This study employed a sequential mixed method research design to investigate the influence of perceived body image, vanity and personal values on food purchasing behaviour among 18- to 30-year-old females. It was found that although personal values and orientation have a major influence on the food purchasing and consumption process, vanity, physical health and perceived body image were major factors of influence in the purchasing and consumption decision.
|Uncontrolled Keywords:||ResPubID13486, influence on food choice, perceived body image, vanity, personal values, food purchasing behaviour – young females, physical health|
|Subjects:||SEO Classification > 9003 Tourism
FOR Classification > 1506 Tourism
FOR Classification > 1608 Sociology
FOR Classification > 2002 Cultural Studies
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Date Deposited:||02 Aug 2011 05:12|
|Last Modified:||02 Aug 2011 05:12|
|ePrint Statistics:||View download statistics for this item|
|Citations in Scopus:||3 - View on Scopus|
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