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The Influence of Perceived Body Image, Vanity and Personal Values on Food Consumption and Related Behaviour

O'Mahony, Barry G and Hall, John (2007) The Influence of Perceived Body Image, Vanity and Personal Values on Food Consumption and Related Behaviour. Journal of Hospitality and Tourism mManagement, 14 (1). pp. 57-69. ISSN 1447-6770

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Abstract

Although food is a vital part of the chemical process of life, the manner in which people choose the foods that they eat is subject to a wide variety of external and internal influences. This study employed a sequential mixed method research design to investigate the influence of perceived body image, vanity and personal values on food purchasing behaviour among 18- to 30-year-old females. It was found that although personal values and orientation have a major influence on the food purchasing and consumption process, vanity, physical health and perceived body image were major factors of influence in the purchasing and consumption decision.

Item Type: Article
Uncontrolled Keywords: ResPubID13486, influence on food choice, perceived body image, vanity, personal values, food purchasing behaviour – young females, physical health
Subjects: SEO Classification > 9003 Tourism
FOR Classification > 1506 Tourism
FOR Classification > 1608 Sociology
FOR Classification > 2002 Cultural Studies
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: VUIR
Date Deposited: 02 Aug 2011 05:12
Last Modified: 02 Aug 2011 05:12
URI: http://vuir.vu.edu.au/id/eprint/3382
DOI: 10.1375/jhtm.14.1.57
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Citations in Scopus: 3 - View on Scopus

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