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City branding durch Sportevents

Linley, Michael (2014) City branding durch Sportevents. In: Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. Pruess, H and Huber, F and Schunk, H and Konecke, T, eds. Springer Gabler, Weisbaden, pp. 235-254.

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Item Type: Book Section
ISBN: 9783834927514
Additional Information:

Chapter is in German

Uncontrolled Keywords: Sports marketing; Brand management; City branding; Sport events
Subjects: FOR Classification > 1106 Human Movement and Sports Science
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Sports and Exercise Science
Depositing User: Symplectic Elements
Date Deposited: 22 Jun 2017 05:33
Last Modified: 22 Jun 2017 05:33
URI: http://vuir.vu.edu.au/id/eprint/34127
DOI: 10.1007/978-3-8349-3695-0_12
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