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SME buying behaviour: Literature review and an application agenda

Ozmen, ES, Oner, MA, Khosrowshahi, Farzad and Underwood, J (2013) SME buying behaviour: Literature review and an application agenda. The Marketing Review, 13 (2). 207 - 227. ISSN 1469-347X

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Item Type: Article
Uncontrolled Keywords: small and medium enterprises; maketing management; consumption behaviour; buying attitude; customer belief
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Science and Engineering
Depositing User: Symplectic Elements
Date Deposited: 11 Aug 2017 02:12
Last Modified: 25 Aug 2017 03:50
URI: http://vuir.vu.edu.au/id/eprint/34138
DOI: https://doi.org/10.1362/146934713X13699019904768
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