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A Twenty-First Century Guide to Aldersonian Marketing Thought

Lamond, David ORCID: 0000-0002-5372-0103 (2006) A Twenty-First Century Guide to Aldersonian Marketing Thought. Journal of Management History, 12 (4). 439 - 440. ISSN 1751-1348

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Abstract

Book Review: A Twenty‐First Century Guide to Aldersonian Marketing Thought [(Wooliscroft, B., Tamilia, R. and Shapiro, S. (editors)]

Item Type: Article
Uncontrolled Keywords: Wroe Alderson
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 29 Jun 2017 23:41
Last Modified: 29 Jun 2017 23:41
URI: http://vuir.vu.edu.au/id/eprint/34201
DOI: https://doi.org/10.1108/jmh.2006.12.4.439.1
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Citations in Scopus: 0 - View on Scopus

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