Research Repository

Demographic product segmentation in financial services products in Australia and New Zealand

Lees, Gavin, Winchester, Maxwell ORCID: 0000-0001-5458-517X and De Silva, S (2016) Demographic product segmentation in financial services products in Australia and New Zealand. Journal of Financial Services Marketing, 21 (3). 240 - 250. ISSN 1363-0539

[img]
Preview
Text
e.Proofing.pdf - Accepted Version

Download (378kB) | Preview
Item Type: Article
Uncontrolled Keywords: marketing strategy; product segmentation research; banking products
Subjects: FOR Classification > 1502 Banking, Finance and Investment
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 17 Sep 2017 23:34
Last Modified: 22 Feb 2019 03:24
URI: http://vuir.vu.edu.au/id/eprint/34562
DOI: https://doi.org/10.1057/s41264-016-0004-3
ePrint Statistics: View download statistics for this item
Citations in Scopus: 3 - View on Scopus

Repository staff only

View Item View Item

Search Google Scholar