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Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

Thyne, Maree and Hede, Anne-Marie (2016) Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. Journal of Marketing Management, 32 (15-16). 1478 - 1493. ISSN 0267-257X

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Item Type: Article
Uncontrolled Keywords: museum experience; service-dominant logic; SD logic
Subjects: FOR Classification > 1505 Marketing
FOR Classification > 2102 Curatorial and Related Studies
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 19 Sep 2017 00:22
Last Modified: 07 Jun 2019 05:04
URI: http://vuir.vu.edu.au/id/eprint/34607
DOI: https://doi.org/10.1080/0267257X.2016.1198824
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Citations in Scopus: 4 - View on Scopus

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