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An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2016) An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland. Journal of Promotion Management, 22 (5). 620 - 636. ISSN 1049-6491

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Item Type: Article
Uncontrolled Keywords: segmentation; target market; positioning strategy
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 21 Sep 2017 23:24
Last Modified: 22 Feb 2019 03:25
URI: http://vuir.vu.edu.au/id/eprint/34651
DOI: https://doi.org/10.1080/10496491.2016.1185490
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Citations in Scopus: 1 - View on Scopus

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