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A contrast analysis of online hotel web service purchasers and browsers

Rong, Jia ORCID: 0000-0002-9462-3924, Li, G and Law, R (2009) A contrast analysis of online hotel web service purchasers and browsers. International Journal of Hospitality Management, 28 (3). 466 - 478. ISSN 0278-4319

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Item Type: Article
Uncontrolled Keywords: websites; website management; website design; web services; patterns; attributes; hotels; self-organising maps; SOM; ANOVA; analysis of variance; market segmentation; Hong Kong; Chinese
Subjects: FOR Classification > 0801 Artificial Intelligence and Image Processing
FOR Classification > 1503 Business and Management
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > College of Science and Engineering
Depositing User: Symplectic Elements
Date Deposited: 02 Jan 2018 00:00
Last Modified: 02 Jan 2018 00:00
URI: http://vuir.vu.edu.au/id/eprint/35242
DOI: https://doi.org/10.1016/j.ijhm.2009.02.002
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Citations in Scopus: 37 - View on Scopus

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