A contrast analysis of online hotel web service purchasers and browsers

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Rong, Jia ORCID: 0000-0002-9462-3924, Li, G and Law, R (2009) A contrast analysis of online hotel web service purchasers and browsers. International Journal of Hospitality Management, 28 (3). 466 - 478. ISSN 0278-4319

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/35242
DOI 10.1016/j.ijhm.2009.02.002
Official URL http://www.sciencedirect.com/science/article/pii/S...
Subjects Historical > FOR Classification > 0801 Artificial Intelligence and Image Processing
Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1506 Tourism
Current > Division/Research > College of Science and Engineering
Keywords websites; website management; website design; web services; patterns; attributes; hotels; self-organising maps; SOM; ANOVA; analysis of variance; market segmentation; Hong Kong; Chinese
Citations in Scopus 51 - View on Scopus
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